Demand Generation · OutreachEngine
OutreachEngine
Community events auto-programmed against pipeline gaps: detects soft centres, picks a converting format, drafts the invite and attributes every enquiry back to spend.
Events run
84
Last quarter
Attendees
6,120
Enquiries sourced
410
Pipeline ROI
31x
₹31 pipeline per ₹1 spend
Event-sourced enquiry trend
Enquiries attributed to community events, monthly
Format performance
Enquiries sourced per format, last quarter
Spend mix by event format
Share of quarterly outreach budget
4
Formats
Attendee-to-signed funnel
Full attribution chain, last quarter
Pipeline-gap detection
Centres flagged by the pipeline agent this cycle
Cadabam's Bannerghatta (pipeline)
Gap 180Pipeline: 40 beds in motion
Design demo day
Cadabam's Chennai Anna Nagar (pipeline)
Gap 120Pipeline: 90 beds in motion
GCC roundtable
Cadabam's Mangaluru Kadri (pipeline)
Gap 95Pipeline: 60 beds in motion
Founder AMA
Cadabam's @ GBB Kanakapura
HealthyPipeline: 310 beds in motion
Retention mixer
Cadabam's Jayanagar
Gap 10Pipeline: 260 beds in motion
Hold — healthy
Event calendar
Programmed events, next 30–60 days
| Event | Centre | Date | Format | RSVPs | Exp. enquiries | Spend | ROI |
|---|---|---|---|---|---|---|---|
| GCC leaders roundtable | Cadabam's Chennai Anna Nagar (pipeline) | 12 Aug | Roundtable | 62 | 14 | ₹1.8 L | 26x |
| Fintech founder AMA | Cadabam's @ GBB Kanakapura | 19 Aug | Founder AMA | 148 | 22 | ₹2.4 L | 34x |
| Design demo day | Cadabam's Bannerghatta (pipeline) | 26 Aug | Demo day | 41 | 7 | ₹1.1 L | 18x |
| Rooftop mixer | Cadabam's Chennai Anna Nagar (pipeline) | 03 Sep | Mixer | 76 | 5 | ₹0.6 L | 12x |
| GCC roundtable | Cadabam's Mangaluru Kadri (pipeline) | 10 Sep | Roundtable | 54 | 11 | ₹1.6 L | 22x |
| Wellness Friday | Cadabam's Jayanagar | 12 Sep | Wellness | 92 | 3 | ₹0.4 L | 9x |
| Founder AMA | Cadabam's Mangaluru Kadri (pipeline) | 18 Sep | Founder AMA | 88 | 16 | ₹1.9 L | 28x |
Attribution waterfall
Attendee to signed deal, last quarter cohort
52 signed deals traced to an event touchpoint this quarter, at 31x pipeline ROI.
Invite copy example
GCC Leaders Roundtable · Cadabam's Chennai Anna Nagar (pipeline)
Lead temperature by centre
Soft, warm and hot leads sourced from recent events
Recommended actions
From the event and attribution agents this week
Design demo day · Bannerghatta
Pipeline gap of 180 beds with only 40 in motion; demo-day format has the strongest local precedent.
GCC roundtable · Cadabam's Chennai Anna Nagar (pipeline)
RSVPs trailing target by 30%; push a second WhatsApp wave to patient-referred warm list.
Wellness Friday · low ROI
Consistently under 10x ROI across 6 runs; recommend replacing with a founder AMA slot.
Fintech founder AMA · Kanakapura
Best format this quarter at 34x ROI; replicate in Mangaluru and Bengaluru next cycle.
How OutreachEngine works
From pipeline gap to attributed revenue
Detect
Pipeline agent flags centres where forecast beds sold trail target by 60+ days, ranked by gap size.
Match
Format-performance history for that patient mix (sector, size, seniority) picks the highest-converting event type.
Draft
Invite copy, RSVP page and community-manager checklist are auto-generated in the centre's tone and channel mix.
Attribute
Every attendee is tracked through enquiry, visit and signed deal, closing the loop back to spend per centre.
OutreachEngine insights
Where to double down or pull back
Caregiver workshops sourcing the cheapest pipeline
Scale₹4,200 cost per sourced enquiry, less than half the portfolio average of ₹9,600.
Whitefield pipeline gap widening
EscalatePipeline beds in motion fell 18% in 6 weeks while unserved enquiries held steady — event cadence there needs doubling.
Corporate wellness days underperform on ROI
ReallocateHighest attendee counts but lowest enquiry-to-signed rate; consider trimming spend and reallocating to workshops.