Growth · Spend Agent
Meta Analyzer
Ad-set level breakdown of Cadabam's Meta campaigns — spend, CTR, CPL and lead quality, with a scale / fix / cut verdict.
Meta spend
₹26.7 L
▲ 12%15 ad sets live
Leads generated
1586
▲ 8%vs previous period
Avg lead quality
72/100
▲ 4%Blended across ad sets
Blended CPL
₹1.7K
▼ 6%Trending down 8 weeks
Avg CTR
1.63%
▲ 3%Across all placements
Ad sets to scale
10
High quality, efficient CPL
Ad sets to fix
3
Needs creative or targeting work
Ad sets to cut
2
Reallocate this budget
Spend vs CPL trend
Weekly, ₹ lakh spend against blended CPL
Verdict mix
Ad sets by recommended action
15
Ad sets
Placement mix
Share of Meta spend by placement
Ad set performance
Spend, CTR, CPL, leads and lead-quality score, with week-over-week delta
| Ad set | Spend | CTR | CPL | Leads | Quality | WoW | Verdict |
|---|---|---|---|---|---|---|---|
| Indiranagar Consolidation · Lookalike 1% | ₹2.1 L | 1.9% | ₹1.4K | 152 | 82/100 | ▼ 6% | Scale |
| Indiranagar Consolidation · Retargeting | ₹1.2 L | 2.6% | ₹1.1K | 107 | 88/100 | ▼ 3% | Scale |
| Gachibowli Value · Interest FinServ | ₹1.8 L | 0.9% | ₹3.2K | 56 | 51/100 | ▲ 0% | Fix |
| Flex Day Care Pass · Broad | ₹1.4 L | 1.4% | ₹583 | 240 | 28/100 | ▲ 3% | Cut |
| Mangaluru GCC · Job title | ₹1.6 L | 1.1% | ₹5.9K | 27 | 91/100 | ▲ 6% | Scale |
| Sarjapura Scale-Up · Lookalike 2% | ₹2.4 L | 1.7% | ₹1.6K | 149 | 78/100 | ▼ 6% | Scale |
| Sarjapura Scale-Up · Retargeting | ₹2.0 L | 2.9% | ₹1.3K | 155 | 86/100 | ▼ 3% | Scale |
| Vijayawada Recovery · Radius 8km | ₹2.2 L | 2.1% | ₹1.0K | 212 | 69/100 | ▲ 0% | Fix |
| Vijayawada Recovery · Competitor interest | ₹1.6 L | 1.6% | ₹1.3K | 119 | 74/100 | ▲ 3% | Scale |
| Kochi Value · Cost-led messaging | ₹1.8 L | 1.2% | ₹1.5K | 124 | 58/100 | ▲ 6% | Fix |
| Kondapur Studio · Creators broad | ₹1.2 L | 2.4% | ₹1.2K | 98 | 31/100 | ▼ 6% | Cut |
| Founder Circle · Funded founders | ₹1.5 L | 1.0% | ₹4.4K | 34 | 88/100 | ▼ 3% | Scale |
| Consolidation · CFO job title | ₹2.6 L | 0.8% | ₹6.9K | 38 | 93/100 | ▲ 0% | Scale |
| Vidyanagar Suites · Consulting firms | ₹1.4 L | 1.3% | ₹5.2K | 27 | 81/100 | ▲ 3% | Scale |
| Bengaluru Corridor · Engineering leads | ₹1.9 L | 1.5% | ₹4.0K | 48 | 84/100 | ▲ 6% | Scale |
Top by lead quality
Best 5 ad sets to protect and scale
| Ad set | Quality | CPL |
|---|---|---|
| Consolidation · CFO job title | 93/100 | ₹6.9K |
| Mangaluru GCC · Job title | 91/100 | ₹5.9K |
| Indiranagar Consolidation · Retargeting | 88/100 | ₹1.1K |
| Founder Circle · Funded founders | 88/100 | ₹4.4K |
| Sarjapura Scale-Up · Retargeting | 86/100 | ₹1.3K |
Highest CPL
Watch list for cost efficiency
| Ad set | CPL | Quality |
|---|---|---|
| Consolidation · CFO job title | ₹6.9K | 93/100 |
| Mangaluru GCC · Job title | ₹5.9K | 91/100 |
| Vidyanagar Suites · Consulting firms | ₹5.2K | 81/100 |
| Founder Circle · Funded founders | ₹4.4K | 88/100 |
| Bengaluru Corridor · Engineering leads | ₹4.0K | 84/100 |
Creative fatigue & AI recommendations
Per ad set
Indiranagar Consolidation · Lookalike 1%
ScaleHigh quality, efficient CPL — increase budget.
Creative performing well — no fatigue signals.
Indiranagar Consolidation · Retargeting
ScaleHigh quality, efficient CPL — increase budget.
Creative performing well — no fatigue signals.
Gachibowli Value · Interest FinServ
FixMiddling quality — refresh creative or tighten targeting before scaling.
Creative fatigue likely — CTR below 1%, refresh imagery and copy.
Flex Day Care Pass · Broad
CutLow lead quality — reallocate this budget elsewhere.
CTR softening — plan a creative refresh within 2 weeks.
Mangaluru GCC · Job title
ScaleHigh-value leads justify the higher CPL — raise the cap.
CTR softening — plan a creative refresh within 2 weeks.
Sarjapura Scale-Up · Lookalike 2%
ScaleHigh quality, efficient CPL — increase budget.
Creative performing well — no fatigue signals.
Sarjapura Scale-Up · Retargeting
ScaleHigh quality, efficient CPL — increase budget.
Creative performing well — no fatigue signals.
Vijayawada Recovery · Radius 8km
FixMiddling quality — refresh creative or tighten targeting before scaling.
Creative performing well — no fatigue signals.
Vijayawada Recovery · Competitor interest
ScaleHigh quality, efficient CPL — increase budget.
Creative performing well — no fatigue signals.
Kochi Value · Cost-led messaging
FixMiddling quality — refresh creative or tighten targeting before scaling.
CTR softening — plan a creative refresh within 2 weeks.
Kondapur Studio · Creators broad
CutLow lead quality — reallocate this budget elsewhere.
Creative performing well — no fatigue signals.
Founder Circle · Funded founders
ScaleHigh-value leads justify the higher CPL — raise the cap.
CTR softening — plan a creative refresh within 2 weeks.
Consolidation · CFO job title
ScaleHigh-value leads justify the higher CPL — raise the cap.
Creative fatigue likely — CTR below 1%, refresh imagery and copy.
Vidyanagar Suites · Consulting firms
ScaleHigh-value leads justify the higher CPL — raise the cap.
CTR softening — plan a creative refresh within 2 weeks.
Bengaluru Corridor · Engineering leads
ScaleHigh-value leads justify the higher CPL — raise the cap.
Creative performing well — no fatigue signals.
Spend Agent insights
Auto-generated this week
Shift budget from Cut ad sets into Retargeting
Reallocate₹2.6 L sitting in low-quality ad sets could fund the two best-performing retargeting sets at current CPL.
CFO and founder-title ad sets carry premium CPL but justify it
ScaleQuality scores above 85 on these sets mean the higher cost-per-lead still clears the pilot's value bar — hold budget, don't cut on CPL alone.
Broad interest sets are dragging blended quality down
FixFlex Day Care Pass and Kondapur Studio broad targeting show quality under 35 — narrow targeting or pause before next budget cycle.