Cadabam's Hospitals

Growth Pilot

Patient Value · Wellbeing

WellMind

A wellbeing layer on top of the workspace — therapy, physiotherapy, health camps, studios and quiet rooms — bundled or credit-based, and measured against renewal.

Patients served

2,180

52% of active base

Bookings / month

3,784

Across 6 services

Wellbeing score

74

16%

since W1

Quarterly pulse

Retention lift

+6.4 pts

Users vs non-users

Slot fill rate

61%

Partner slots actually used

Protected ARR

₹1.8 Cr

Attributable to WellMind retention lift

Wellbeing pulse

Composite score across participating centres

W1W2W3W4W5W6

Score by centre

Where wellbeing is strongest

Sarjapura lowest
Gachibowli · Galaxy82
Indiranagar · Embassy Golf76
Sarjapura69
Cyber City61
Sarjapura54

Booking mix by service

Share of monthly bookings

3,784

Bookings

Individual therapy142038%
Group / family therapy86023%
Physiotherapy64017%
Mindtalk teletherapy52014%
Health camps3449%

Retention by usage cohort

12-month renewal rate

WellMind users (3+ services)
88%
WellMind users (1-2 services)
79%
Non-users, matched cohort
73%

Service catalogue

Partner services live in the patient app

6 partners
ServicePartnerBookingsSlot utilisationNPSBilling
Physiotherapy bed clinicMoveWell41278%71Credits
Therapy & counsellingMindpath26884%79Included
Annual health check campsCura Labs94066%62Included
Gym & studio networkFlexPass1,36058%68Pay per use
Nutrition consultsPlate18441%55Credits
Guided meditation roomsIn-house62072%74Included

Programme economics

Cost and return per patient

Cost per patient / month

₹210

Partner margin share

18%

Attach revenue run-rate

₹68 L

Retention lift on users

+6.4 pts

Programme health

Against pilot targets

Patients using ≥1 service52%

2,180 of 4,200 active patients

Repeat booking rate68%

Booked the same service twice in 90 days

Slot fill rate61%

Partner slots actually used — biggest waste today

Wellbeing check-in score74%

Quarterly pulse across participating centres

Usage funnel

Reach through to monthly active users

4,200
Patients reached
2,180
Booked once
1,482
Repeat users
940
Monthly actives

How WellMind works

Bundled basics, credits for the rest

01

Bundle the basics

Therapy, health camps and meditation rooms included in every care plan tier.

02

Credits for the rest

Physio, nutrition and studio access draw from a monthly wellbeing credit wallet.

03

Book in two taps

Slots surface in the patient app by centre, with same-day availability shown first.

04

Measure the lift

Usage is tied back to renewal and churn cohorts so the spend defends itself.

Recommended actions

Fix waste, promote what works

Fix

Lift Sarjapura wellbeing score

54 is the portfolio floor — run a physio + health camp week and re-pulse.

Trim

Renegotiate FlexPass slots

58% utilisation on the largest partner contract; move to a usage-based rate.

Promote

Push nutrition consults

41% utilisation despite 55 NPS — poor discovery, not a bad service.

Prove

Publish the retention lift

+6.4 pts on service users is the strongest renewal argument we have.

WellMind insights

What's driving score and retention movements

  • Mindtalk teletherapy adoption up sharply

    Scale

    Bookings grew 34% QoQ as more centres cross-sell it during discharge planning, especially Hyderabad and Mysuru.

  • Group therapy slots under-utilised at Sarjapura

    Fix

    Only 58% slot utilisation vs 81% portfolio average — likely a scheduling conflict with day-programme hours.

  • 3+ service users show clear retention lift

    Evidence

    Patients using three or more WellMind services retain at 88% vs 73% for non-users, worth ~₹1.8 Cr in protected ARR.