Growth · Spend Agent

Ad Spend

Where Cadabam's's paid budget is going, how it converts to visits, and what the Spend Agent recommends reallocating.

Total spend

₹58.9 L

▲ 9%

20 campaigns

Leads generated

2621

▲ 7%

vs previous period

Visits booked

439

▲ 12%

16.7% of leads

Blended CPL

₹2.2K

▼ 5%

Cost per lead, trending down

Cut-list spend

₹5.2 L

Recommended for reallocation

Scale-list spend

₹39.3 L

10 campaigns

Locations live

Across the network

Platforms

Meta, Google & more

Spend & visits trend

Weekly, ₹ lakh spend vs visits booked

1580

W1W2W3W4W5W6W7W8

Spend (₹L)Visits (x10)

Spend by verdict

Scale, hold, cut

₹58.9 L

Total spend

scale₹39.3 L67%

hold₹14.3 L24%

cut₹5.2 L9%

Spend by platform

₹23.4 L

₹26.0 L

Spend by location

Cadabam's GBB Kanakapura₹15.8 L

Cadabam's Sarjapura₹9.6 L

Cadabam's Kadri₹7.2 L

Cadabam's Benz Circle₹5.9 L

Cadabam's Gachibowli₹5.7 L

Cadabam's Vidyanagar₹3.9 L

Cadabam's Anna Nagar₹4.3 L

Cadabam's Kakkanad₹1.8 L

Cadabam's Indiranagar₹1.5 L

Cadabam's Jayanagar₹1.4 L

Cadabam's Kuvempunagar₹1.2 L

All centres₹60.0K

Platform funnel

Spend → leads → visits, by platform

Platform	Spend	Leads	Visits	CPL	Conv. %
LinkedIn	₹23.4 L	326	98	₹7.2K	30.1%
Meta	₹26.0 L	1870	215	₹1.4K	11.5%
Google Search	₹8.8 L	279	74	₹3.2K	26.5%
WhatsApp	₹60.0K	146	52	₹411	35.6%

CPL vs visits booked

Campaign level, with week-over-week movement

Campaign	Platform	Location	Spend	CPL	WoW	Visits	Verdict
Enterprise Consolidation Wave 2	LinkedIn	Cadabam's GBB Kanakapura	₹6.4 L	₹7.3K	▼ 6%	26	scale
Indiranagar Consolidation Play	Meta	Cadabam's GBB Kanakapura	₹6.2 L	₹1.5K	▼ 4%	68	scale
Bengaluru GCC Corridor	LinkedIn	Cadabam's Sarjapura	₹5.2 L	₹8.5K	▼ 2%	19	scale
Mangaluru GCC Launchpad	LinkedIn	Cadabam's Kadri	₹4.8 L	₹6.5K	▲ 0%	21	scale
Sarjapura Scale-Up Floors	Meta	Cadabam's Sarjapura	₹4.4 L	₹1.5K	▲ 2%	44	scale
Vijayawada Recovery Push	Meta	Cadabam's Benz Circle	₹3.8 L	₹1.1K	▲ 4%	29	scale
Enterprise Consolidation Wave 2	Google Search	Cadabam's GBB Kanakapura	₹3.2 L	₹3.8K	▲ 6%	23	scale
Gachibowli Value Story	Meta	Cadabam's Gachibowli	₹3.1 L	₹2.6K	▼ 6%	12	hold
Vidyanagar Client-Facing Suites	LinkedIn	Cadabam's Vidyanagar	₹2.9 L	₹7.6K	▼ 4%	11	hold
Chennai Private Offices	Google Search	Cadabam's Anna Nagar	₹2.6 L	₹2.7K	▼ 2%	27	scale
Gachibowli Value Story	LinkedIn	Cadabam's Gachibowli	₹2.6 L	₹8.4K	▲ 0%	9	cut
Mangaluru GCC Launchpad	Meta	Cadabam's Kadri	₹2.4 L	₹1.6K	▲ 2%	17	hold
Vijayawada Recovery Push	Google Search	Cadabam's Benz Circle	₹2.1 L	₹3.0K	▲ 4%	18	scale
Kochi Value Defence	Meta	Cadabam's Kakkanad	₹1.8 L	₹1.5K	▲ 6%	14	hold
Chennai Private Offices	Meta	Cadabam's Anna Nagar	₹1.7 L	₹1.6K	▼ 6%	15	hold
Founder Circle Bengaluru	LinkedIn	Cadabam's Indiranagar	₹1.5 L	₹4.4K	▼ 4%	12	hold
Flex Bed Day Care Pass	Meta	Cadabam's Jayanagar	₹1.4 L	₹583	▼ 2%	9	cut
Kondapur Studio Spaces	Meta	Cadabam's Kuvempunagar	₹1.2 L	₹1.2K	▲ 0%	7	cut
Kochi Studio Spaces	Google Search	Cadabam's Vidyanagar	₹95.0K	₹3.4K	▲ 2%	6	hold
Renewal Expansion Sprint	WhatsApp	All centres	₹60.0K	₹411	▲ 4%	52	scale

AI advice by campaign

Enterprise Consolidation Wave 2

scale

Largest average deal size on the board. Fund it from the day-pass line.

Indiranagar Consolidation Play

scale

Best CPL in the portfolio. Shift 15% budget from Gachibowli retargeting here and duplicate the consolidation-math creative.

Bengaluru GCC Corridor

scale

Expensive per lead, but average enquiry is 28 beds. Bed value per rupee is 3.6x portfolio average.

Mangaluru GCC Launchpad

scale

High CPL but 210+ bed deals. Bed-value per rupee is 4x the portfolio average — raise the cap.

Sarjapura Scale-Up Floors

scale

Second-best CPL in the portfolio and the bed mix is 40-80, which is the healthiest band. Raise the daily cap by 20%.

Vijayawada Recovery Push

scale

Cheapest leads in the portfolio in the weakest occupancy city. This is the highest-leverage rupee we spend.

Enterprise Consolidation Wave 2

scale

Bottom-of-funnel terms with a stable CPL over eight weeks.

Gachibowli Value Story

hold

Visit conversion is weak. Fix the landing page CTA before adding budget.

Vidyanagar Client-Facing Suites

hold

Small audience, saturating fast. Hold spend and rotate creative before adding budget.

Chennai Private Offices

scale

High-intent search terms. Add 'soundproof meeting room' keywords surfaced by call analysis.

Gachibowli Value Story

cut

Highest CPL, smallest deals, worst visit rate. Move this budget to Vijayawada.

Mangaluru GCC Launchpad

hold

Reaches the right city, wrong seniority. Narrow to workplace and admin titles.

Vijayawada Recovery Push

scale

High-intent branded and managed-office terms. Add the competitor-conquest set.

Kochi Value Defence

hold

Volume is fine, visit conversion is not. The landing page still leads with mental healthcare.

Chennai Private Offices

hold

Steady. Keep flat until the acoustic-cabin creative is approved.

Founder Circle Bengaluru

hold

Deals are small but they seed the network effect that CapitalCircle depends on.

Flex Bed Day Care Pass

cut

Cheap leads, negligible bed value. Move to an organic nurture sequence.

Kondapur Studio Spaces

cut

Cheap clicks, wrong intent. Most enquiries want hourly studio hire, not beds.

Kochi Studio Spaces

hold

Small but steady. Keep flat until the studio fit-out photos are live.

Renewal Expansion Sprint

scale

Owned channel against an existing base. Highest visit rate of anything we run.

Reallocation suggestion

Auto-generated summary

Cutting ₹5.2 L from low bed-value campaigns and shifting it toward Enterprise Consolidation Wave 2, Indiranagar Consolidation Play, Bengaluru GCC Corridor, Mangaluru GCC Launchpad, Sarjapura Scale-Up Floors, Vijayawada Recovery Push, Enterprise Consolidation Wave 2, Chennai Private Offices, Vijayawada Recovery Push, Renewal Expansion Sprint could raise visits booked without increasing total spend, based on current CPL and quality trends.

Spend Agent insights

Prioritised recommendations

₹5.2 L identified for reallocation
Reallocate
Cut-list campaigns are underperforming on CPL and lead quality relative to the network average — redirect this week.
Visits-per-lead conversion improving network-wide
Scale
Conversion sits at 16.7% of leads, up from the prior period — hold spend on scale-list campaigns to compound the gain.
Location concentration risk
Diversify
Cadabam's GBB Kanakapura accounts for the largest share of spend — diversify to avoid over-reliance on a single micro-market.