Demand · 06
Enquiry to bed
The funnel is shown end to end, including the step most reporting leaves out, which is the difference between an enquiry received and a human conversation actually taking place.
Enquiries loaded
2,140
Last 30d, all channels
Reached and spoken to
61%
1,310 two-way conversations
Visits booked
186
143 attended
Cost per visit booked
₹1,180
All-in, including the calls that failed
Enquiries, 8-week trend
540
▲ 17%vs W1
Visits booked, 8-week trend
49
▲ 26%vs W1
Attempt-to-conversion
11th attempt
▲ 4%pts above 3rd-attempt cutoff
Conversion continues well past attempt 3.
Out-of-hours share
39%
▼ 6%of connects, evenings/weekends
The funnel, end to end
Enquiries loaded
Connected
Live requirement
Visit booked
Visit attended
Beds filled
Where the conversations happen
39 per cent of connected conversations happened outside 10:00 to 19:00. Founders and operations heads call back in the evening and at weekends, which is precisely when the enquiry line is quietest. This is not a story about AI being cheaper. It is a story about the hours in which the enquiry you already paid for is willing to talk.
Requirement size, on live enquiries
Routing rule
Requirements above 50 beds are handed to the enterprise team live, on the call, rather than batched into a report the following morning. Enterprise contributes 77 per cent of core revenue, so the cost of a slow handover there is not proportional to the number of enquiries it represents.
Attempt curve
Conversion continues well past the third attempt, which is where most human follow-up ends. A team that says not yet in March is often signing in June. The eleventh attempt is delivered exactly as well as the first, at any hour and at any concurrency, and the requirement discussed six weeks ago is recalled in full so nobody is re-qualified from scratch.
Enquiries and visits, 8-week trend
Weekly, all channels
Channel mix: enquiries vs visits booked
Where volume converts, and where it does not
Live requirements, by micro-market
Unserved demand feeding this funnel, filterable by minimum size
| Bannerghatta | Bengaluru | 230 | 86.9% | 27 | 43% | |
| Bhogadi | Mysuru | 230 | 80.0% | 27 | 42% | |
| Jayanagar | Bengaluru | 90 | 83.2% | 26 | 53% | |
| Banjara Hills | Hyderabad | 125 | 79.0% | 26 | 57% | |
| Kanakapura Road | Bengaluru | 200 | 87.6% | 25 | 61% | |
| Keshwapur | Hubballi | 205 | 74.3% | 25 | 49% | |
| Patamata | Vijayawada | 110 | 79.7% | 25 | 51% | |
| Anna Nagar | Chennai | 225 | 84.3% | 23 | 60% | |
| Hebbal Mysuru | Mysuru | 185 | 87.9% | 22 | 52% | |
| Indiranagar | Bengaluru | 105 | 85.9% | 21 | 48% | |
| T Nagar | Chennai | 120 | 77.1% | 20 | 51% | |
| Gachibowli | Hyderabad | 160 | 83.3% | 19 | 54% |
What the funnel is telling us
Cross-referencing the trend, the channel split and the attempt curve
Enquiries up 17% over eight weeks, visits up 26%
TrendConversion from enquiry to visit is improving faster than volume, which points at qualification quality rather than lead generation spend.
Referrer channel converts best per enquiry
Channel610 referrer enquiries produced 118 visits — the highest rate in the mix — while portal volume is double that for fewer visits.
39% of connects happen outside working hours
TimingThe enquiry line is quietest exactly when founders and operations heads call back, which argues for always-on coverage over headcount.
Conversion continues past the third follow-up attempt
Follow-upMost human follow-up stops at attempt three; the eleventh attempt in this data converts as reliably as the first.
Reading note
Funnel counts are modelled from the demonstration ladder rather than a live CRM export. Attempt-curve, channel-mix and routing copy are illustrative of the operating rule, not a live measurement.